ABC to develop 'In the Motherhood' for midseason
NBC faltered in its attempt to adapt the Internet series quarterlife for prime-time TV, but that hasn’t stopped ABC from turning to the Web for comedic inspiration. The network is developing the online series In the Motherhood as a midseason comedy. Motherhood, which was developed by MindShare Entertainment and is sponsored by Suave shampoo and Sprint, stars E! talk-show host Chelsea Handler, Two and A Half Men’s Jenny McCarthy, and The King of Queens’ Leah Remini as harried moms (the series of five- to seven-minute episodes first launched on the Web in 2007). ABC may even retain the series’ original conceit by encouraging its 21 million-plus online viewers to submit story ideas about their own parenting experiences. In fact, one memorable moment in Motherhood was based on a real-life submission by a parent whose child defecated in a display toilet at a store. “The show’s not just about screaming kids,” promises MindShare president David Lang.
One catch: the actors have yet to sign on to the project, which is still in the script stage at ABC. Stay tuned.