Unless you’ve been following the ongoing developments of this crazy little film called The Incredible Hulk — a reboot of Marvel’s un-jolly green giant, starring Edward Norton — you might come upon this spot and not know what you’re going to get.

Much like the recent trailer for Guillermo del Toro’s Hellboy sequel, it doesn’t tip its superheroic hand until very late. You could reasonably think that this is simply a mad-science, Fugitive-style thriller about a man with a secret on the run from the Law. That is, until Tim Roth gets injected with something unky and turns into a giant CG abomination, and Norton’s Bruce Banner gets tossed out of a chopper (a scene cribbed straight from the comics) and hits the ground as the Hulk. Then it’s abundantly clear what kind of movie we’re looking at: One in which good actors are, inevitably, relegated to the sidelines as totally fake-looking CG creatures duke it out, destroying New York — again — in the process.

Will I see it? Probably. I am a geek, therefore I must go. But I’m not looking forward to it nearly as much as I am Iron Man. How about you?