How do you resurrect a forgotten rapper’s career? Why, take it to

reality TV, of course. Following the success of MTV’s Run’s House and

Snoop Dogg’s Father Hood, we hear MC Hammer is shopping a series that will

showcase the highs and lows of life after superstardom. The onetime Surreal Lifer is talking to several networks, while also preparing to launch, a user-generated dance video site, but has yet

to sign a deal. And he may have to get in line: Ja Rule, Master P, and

even Kevin Federline are also pitching reality programs. Says one

development exec: “It’s insane how many calls we get from rappers

wanting their own TV shows.”

Music Biz
  • Movie