And the red-band played on... or not
For a brief moment last week, the red-band (read: adults-only) trailer for producer Judd Apatow’s upcoming stoner comedy, Pineapple Express, starring Seth Rogen and James Franco was posted on YouTube. Quick as a bong hit, though, Sony Pictures got wind of the unauthorized posting and pulled it from the site. The studio says it always planned to premiere the trailer online under the proper “age-gate” restrictions in the next few weeks, but someone apparently jumped the gun on the yet-to-be finished content. And rumor has it the culprit is Apatow himself. Apatow’s rep didn’t return calls for comment for this isn’t a shock: The fillmmaker is notorious for close involvement in his movies’ marketing campaigns. In fact, he’s the guy who posted the red-band trailer of his April 18 comedy, Forgetting Sarah Marshall, that now lives on FunnyorDie.com.