I’m not sure about the health message in this ad for Kraft Singles — expectant moms should live off processed cheese alone? — but the baby at the end of this ad is so off-the-charts adorable, you will have no choice but to reproduce (or adopt) the minute you lay eyes on it. Either that or you’ll end up ordering a grilled cheese for lunch.

Mmmm. Grilled cheese.

Also: Babies! Yay!