Say good night, Blockbuster and Netflix. Steve Jobs, Apple’s CEO, announced today at Apple’s annual MacWorld conference that the company has signed all the major studios up for iTunes and that their library and new release titles are now available for immediate viewing via an updated version of AppleTV, which the company marked down to $229, or an iPhone. Apple TV 2.0 allows customers to rent and watch iTunes movies using their television without having to involve a computer at all. The only catch is new releases don’t show up until 30 days after they are available on DVD. But the price is right: Library titles cost $2.99 while new releases are $3.99.

The television/computer convergence may have finally arrived.