When you hear that title, the moniker given to Paul Thomas Anderson’s latest, what images spring to mind? Gothic vampires, sure. A revenge film? Serial killer thriller, perhaps? Torture porn?

Judging by the trailer posted here, you’ll get none of the above. Based on Upton Sinclair’s Oil!, its about a greedy Texas oil prospector (Daniel Day Lewis). Now, he might (or might not) kill folks, but that’s sort of beside the point. (As is whether or not the film is any good. Which it very well might be, given Anderson’s track record.) The question is: Would you feel swindled if you showed up to see a movie called There Will Be Blood and got a period piece about crude drilling? Is this a case of smart marketing, or a shifty bait-and-switch?