By Annie Barrett
Updated September 12, 2007 at 02:00 PM EDT

No, it’s not a real gorilla. But this spot, featuring “In The Air Tonight,” is a real commercial, and one of which Phil Collins himself wholeheartedly approves. It’s hard to pinpoint the greatest thing about this ad. The full minute of a gorilla mentally preparing for his chance to shine? The way he sort of cracks his neck before he begins to truly rock? Or is it the obvious one — that drumming gorillas have nothing to do with chocolate? You decide.

UPDATE: Michael Slezak says: “I don’t think I’m a fan of gorillas, unless they’re in their natural habitat.” I couldn’t disagree more. I only want to see (fake) gorillas on the drums. There is a river of Cadbury’s Dairy Milk gushing between our opinions on appropriate settings for gorillas. Where do you stand, P-Dubs?