By Amy Ryan
August 31, 2007 at 02:00 PM EDT

Don’t know how I missed this delightfully daffy bit of ersatz viral marketing for the upcoming Shoot ‘Em Up (opening Sept. 7), in which arsenal-packing gunman Clive Owen unleashes heavy firepower to protect a newborn infant. Hope the movie is as clever as these faux “Bulletproof Baby” products. Of course, the all-time best gunman-protecting-a-baby scenario plays out in the climactic sequence of John Woo’s classic Hard-Boiled, a snippet of which is below. Owen’s gonna have to work pretty hard to top Chow Yun-Fat, though I’ll bet Chow wishes he’d had an armored stroller.

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