August 10, 2007 at 05:03 AM EDT

There shouldn’t be any shortage of nightspots where the bachelorettes can drink on the 11th edition of ABC’s The Bachelor. That’s because the man that the gals will be fighting for is Brad Womack (pictured), 34, who co-owns four bars in Austin, Texas, with his brothers. (Brad’s got a twin named Chad, how cute, and another brother who ruins the rhyme scheme named Wesley, both of whom are married. Sorry, girls.) Now, I like the idea of a self-made entrepreneur Bachelor instead of the usual princes, heirs, and out-of-work actors; maybe he won’t come equipped with the usual sense of smug self-entitlement (though, when a couple dozen women are throwing themselves at you, maybe you can’t help but get a swelled, um, head). I just wish ABC would stop referring to him in press materials as “The Bachelor‘s own ‘McSteamy.'” C’mon, ABC, that well’s run dry. Trying to hitch your aging reality show to the Grey’s Anatomy McBandwagon that way just smacks of desperation.

What do y’all think? Is this guy a keeper? Will you be tuning in to watch him generate a long list of exes in Texas when the show premieres on Sept. 24?

Chris Harrison hosts the veteran reality romance series. Will you accept this rose?
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