Talk about “guerrilla marketing.” By now, you’ve probably already heard about the arrest of Peter Berdovsky and Sean Stevens, two admen who were hired by Turner Broadcasting to publicize the Cartoon Network show Aqua Teen Hunger Force and are now sitting in a jail cell for disorderly conduct and placing a hoax device. The two brainiacs decided that, despite the fact you can’t even carry a full tube of toothpaste onto a domestic plane flight, it would be funny to put up black boxes with magnetic lights featuring the show’s bird-flipping Mooninites around the city of Boston. But the stunt caused a panic and scared the bejesus out of a lot ofpeople—not to mention strangling the city’s traffic flow for a while asbomb squads were called in. Thanks to YouTube, you can see the marketers caught in action in the clip below.
The two pseudo-saboteurs are scheduled to appear in court this morning for arraignment. Unfortunately, it doesn’t look like a simple mea culpa is going to clear the men, seeing as the city’s mayor, Thomas M. Menino, is seriously steamed. On the other hand, according to a statement from Turner Broadcasting, similar Mooninite boxes went on display in other cities without incident. What sort of punishment, if any, do you think these guys deserve? Are they going to be the fall guys for Turner or for Interference, Inc., the actual marketing company behind the ATHF Attack?
UPDATE: For those interested in owning a piece of this scandal, anenterprising young soul has put an LED of a Mooninite hoax box takenoff Boston’s Commonwealth Avenue and put it up for sale on eBay. Bidsare already up to $5,001 with six days left to go.