January 22, 2007 at 05:00 AM EST

While it feels like I’ve been at the Television Critics Association press tour for about the length of a Warren Beatty Golden Globes speech, it’s actually only my third day. But at least The CW is a network that doesn’t take itself too seriously, and Entertainment President Dawn Ostroff opened the day with an actually informative session. Ostroff announced a Feb. 28 premiere date for the next cycle of its top show, America’s Next Top Model. Even more exciting is the March 6 start for my future obsession, The Search for the Next Doll, a reality competition to find a new Pussycat Doll. Ostroff also confirmed rumors that the network discussed picking up The O.C., but ultimately rejected the notion. I expect nothing less from the network that killed Everwood.

MARS ATTACKS Ostroff revealed that the final five installments of this season’s Veronica Mars will be stand-alone episodes, as in five separate mysteries or, as my colleague Jennifer Armstrong put it, Veronica Mars: CSI. Personally, it sounds like yet another attempt by the network to bring a larger audience to Mars and lure in some procedural fans. At this point, The CW execs need to deal with the fact that this show will never be a huge hit.

PUSSYCAT FIGHT The Search for the Next Doll looks to be a highlight of the second half of the TV season, as its panel was pretty much the highlight of my TCA experience so far. A note to those who have not been to TCA: The attendees are mostly cranky old white men. Not exactly the core audience of the Pussycat Dolls. Anyway, a reporter confounded by the lyric ”Don’t cha wish your girlfriend was a freak like me” spurred a debate between himself and producer McG over the meaning of ”freak.” I just sat and watched with glee.

SUPERNATURAL BEING The fellas of Supernatural are about to be invaded by Battlestar Galactica‘s Tricia Helfer in the Feb. 22 episode. The sound you are now hearing is thousands of fanboys weeping with pure joy.

CHRIS ROCKS THE HOUSE The panel for Everybody Hates Chris, which The CW renewed for the 2007-08 season, mostly dealt with the critically acclaimed series losing some of the hype that surrounded its debut. Series creator Chris Rock, though, said he has a plan to bring back some media attention to the show. ”In about a week, I’m going to have Terry [Crews] running through a club yelling n—–,” the comedian joked to the audience.

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