By Michael Slezak
October 11, 2006 at 02:00 PM EDT

It’s wrong of me to start your day with another soul-crushing kernel about the promotional push for the upcoming Saw III, but isn’t PopWatch all about sharing the burden together? To wit, this snippet from a story in Variety:

A vial of blood from Saw star Tobin Bell — who plays the villain Jigsaw — was mixed with red ink and printed on a poster for the next installment in the horror franchise.

Nice, right? Maybe next time, they can tear out a few of Bell’s teeth and glue them to a special-edition of that hideous one-sheet for the movie I spotted in a Chicago theater lobby last month.