By Scott Brown
Updated August 22, 2006 at 07:10 PM EDT


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The third season of Lost is so close, you can practically taste it. In fact, you can taste it — in the form of a complimentary Apollo bar. Below, find the complete press release from “The Apollo Candy Company, a subsidiary of The Hanso Group.” (We’ve redacted the contact phone number until we’re absolutely sure it’s part of the game.) Knowing what you now know, would you willingly bite into any air-dropped, Hatch-stored, Hanso-affiliated foodstuff?

Also, let’s begin a running tally of everyone who’s enjoyed the “out-of-this-world” taste of an Apollo: We can assume Hurley ate one (though I believe we only saw him eat one in a hallucination), and Kate devoured one in a long, very deliberate mini-sequence, shortly after the discovery of the Hatch. Are her horsey hallucinations somehow connected to Apollo consumption? Is the “out-of-this-world” thing a clue to an alien thread? (I sure hope not.) Also: Am I hungry? Yes. Not quite hungry enough to consume edible schwag, but certainly hungry enough to raid the breakroom Swiss Miss box. Back soon…

(See the complete release after the jump…)

August 21, 2006


Free Apollo Bars to Be Distributed for a Limited Time
In Select Locations Across the U.S., U.K., Australia And Asia

What once was lost, now is found… Apollo Bar, the scrumptiouschocolate bar developed in the 1960s by M. David Benson, has beenenjoyed by generations of consumers. For those who’ve yet to taste Mr.Benson’s bars, your opportunity to “discover what’s inside” awaits.Beginning Wednesday, August 23, free Apollo Bars will be distributedwhile supplies last in select locations throughout the United States,United Kingdom, Australia and Asia. The Apollo Bar is manufactured anddistributed by the Apollo Candy Company, a subsidiary of The HansoGroup.

“Chocolate has been my life’s passion, and I am thrilled to be ableto share my passion with people all over the world,” said Mr. Benson.“Once people taste my chocolate bar, I think they‘ll be hooked. I’dlike to thank Mr. Alvar Hanso and the good folks at The HansoFoundation for making this possible.”

Mr. Benson, founder of the “Apollo Candy Company,” distributed thefirst Apollo Bars in San Francisco, CA in 1964. The bars grew inpopularity and were circulating across the United States by 1968 beforethe company fell into dire straits in the early seventies. However, dueto the considerable financial intervention of Alvar Hanso, founder ofthe worldwide philanthropic organization, The Hanso Foundation, thecompany was saved from bankruptcy and infused with new life. Today, theApollo Company is alive and well as the private purveyor of chocolatesfor Alvar Hanso and his many companies.

From August 23 through September, the Apollo Candy Company willdistribute free Apollo Bars in cities throughout the U.S., includingNew York, Los Angeles, Washington DC, and Chicago. For a complete listof dates and locations where people can get their free Apollo bar, andfor more information on the Apollo Candy Company, please visit ourwebsite at

For more information on The Hanso Foundation, please visit

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