By Kate Sullivan
Updated August 10, 2006 at 12:00 PM EDT

Chad Michael Murray ought to be ashamed of himself (and not just for what he did to Sophia Bush). Look at these ridiculous billboards for The CW. What is he doing? And why photograph him doing it, CW? And check out Tom Welling’s weird, soft-focused, open-mouthed shot. Another has Alexis Bledel looking 15. It’s like they’re using old outtakes from promo-photo shoots.

Perhaps worse than the photos are the lame slogans: “Free to be cool,” announces Murray’s ad. “Free to be super,” groans Welling’s. “Free to be girlie,” chirps Bledel’s. Really? That’s all you got?

Come on PopWatchers, let’s help The CW put its best slogan forward. What would you have written?

addCredit(“CW Billboards: Kate Sullivan”)