Rant of the day: ''Coming up …''
Riddle me this, PopWatchers: Why is the home of television’s smartest, funniest reality series determined to insult my intelligence? Yep, Bravo, I’m talkin’ about you, and more specifically, your very unnecessary teasers about what’s ”coming up” after each and every commercial break on Project Runway (and the new, oddly addictive Work Out). I know Bravo’s not the only network that employs this maddening practice (I’ve hated it since the days of The WB’s Felicity), but seriously, have a little faith in your audience. For one thing, if a viewer is going to flip the station without a ”coming up” reminder, then one of two underlying problems exists:
1. The show is not particularly engaging.
2. Said viewer has the attention span of a gnat.
Either way, they’re gonna surf over to Fear Factor or According to Jim or whatever bright, shiny color catches their eye while taking a break from Heidi, Michael, and the bewitching Nina Garcia. Worse still, teasers are, in fact, nothing more than spoilers for loyal fans who plan to stick around from beginning to end. I’m tired of covering my ears, closing my eyes, and shouting ”la-la-la-la-la” every 11 minutes during my Wednesday-night addiction, so please please please, surprise me tonight by killing the ”coming up” crap. Who knows, with all that extra time, maybe you can squeeze in an extra quip from Tim Gunn. Trust me, if you really want to retain viewers, then there’s the ultimate strategy.