Prepare to be tastelessly reminded of Chris Farley
Chris Farley will soon reappear, overlooking Sunset Boulevard at Crescent Heights Boulevard near the Chateau Marmont, a.k.a. Hotel L’Overdose. He’ll be sandwiched into two dimensions like a Phantom Zone villain: a bloated, red-faced, manic-looking Phantom Zone villain. Branded on a 20-by-60-foot billboard: the word “Addiction.”
It’s not a PSA. It’s an ad. The Farley family sold the image to Hythiam, a West Hollywood medical startup, for $25,000. Hythiam’s pushing a new addiction treatment, and wanted the picture of Farley because “it’s unusual to see a celebrity in this fashion,” according to CEO Terren S. Peizer. (Really? “Unusual”? I can’t pass a magazine stand without seeing a celebrity “in this fashion.”)
To get a sense of the distaste, you don’t need to know that Peizer’s a former junk-bond trader who dodged prosecution by ratting on Michael Milken. But it helps.
All together now: Yick.