Get ready for another season of shears, tears, and jeers, as celebrity coiffeur Jonathan Antin returns for the third season of his Bravo reality series, Blow Out (premiering March 21 at 9). Last summer’s reunion special found the volatile Los Angeles-based hairstylist proposing to his girlfriend, Sescie, who broke the news that she was pregnant with the couple’s first child. ”Now I wake up in the morning next to the most beautiful woman in the world, knowing that we’ve created the most beautiful family on earth,” says the reformed ladies’ man in the premiere episode. Antin recently called EW to let us know what else is in store for the man who has ”more heads than I know what to do with” and ”more product coming out than God has ever seen or hair has ever known.”
ENTERTAINMENT WEEKLY: What story lines can we expect to see in the new season of Blow Out?
JONATHAN ANTIN: Launching bigger and better products again with QVC, but this time I make a two-hour appearance, instead of 10 minutes. You’ll see me make my website, JonathanProduct.com. I make my own commercial for Jonathan Product, and I have to deal with a director and a producer, which is kind of…hell. I do a huge show with Charles Nolan for Fashion Week. I have a shower filter now — it’s called the Beauty Water Shower Purification System — and I fly to Sephora in Hawaii to launch it. And then you throw about 45 hairstylists into that mix, and there’s a reality show right there for you.
During the second-season reunion show, we saw you propose to Sescie. Are you married now?
I’m not allowed to say that. Sorry. You gotta watch the show. It comes up later in the season. You’ll definitely see some of her and me as a father.
Okay, well, can you at least tell me your son’s name?
His name is Asher Jones. He’s a couple months. That’s all you need to know.
Does your son have good hair?
Of course he does. He’s got great hair. Everything about him is great. I gave him a little haircut. He’s the man.
Are we going to see you cry again?
Everything makes me cry. I have a lot of emotion, and I’m very passionate about everything I do — taking care of my boy, taking care of my girl, doing hair, creating product, playing golf, teaching hair stylists how to do hair, and everything in life. When I see somebody do a haircut great after they’ve been my assistant for two years, that makes me very emotional. Watching my boy smile makes me very emotional. Having somebody call me and say, ”I love the Dirt, man! It’s f—ing amazing!” That makes me cry because I never saw myself being the man when I was a kid growing up. I thought I was gonna have a tough time in life because I struggled as a child. Nothing ever has come easy. And now it’s all starting to work out, and that’s kind of an emotional thing.
When was the last time you cried?
A couple of weeks ago, my assistant was at the end of a haircut, and she came up to me and was telling me about it and started crying. I said, ”What are you crying about?” And she said, ”Because I can’t do it like you do it, and I just don’t feel like I’m ever gonna be able to!” I asked her, ”Does it hurt?” She said, ”Yeah.” And I told her, ”Good. ‘Cause it should. And you know what? That pain is gonna make you as good, if not better, than me. Hold on to that pain, ’cause it’s that pain that’s gonna drive you to perfection.” That was amazing! I almost started crying at the end of that.
How do you deal with reactions from people who love Blow Out but hate you?
I get about 10,000 e-mails a week at JonathanProduct.com, and about 8,000 of them are ”Thank you so much. Very inspired by you and your show. I love your product. My hair and skin have never felt so good.” The other 2,000 are ”How could you be so harsh on everybody? How could you do this?” If I could make 8 out of 10 people feel inspired by watching the show because I make 10 out of 10 people look beautiful when they sit in my chair, that’s good enough for me. That’s really all I care about. Excuse my French, but I don’t give a s— what people think or say about me.
Half the people talking s— are jealous. I talk s— too sometimes, and it’s only because I might be a little jealous. You wanna step up into my face and talk s—? Have at it. It’s a bad place to be. On the flip side, the things that make me cry are success and the fear of ambivalence, not knowing — those are the things that scare me and bring me to a place of deep-rooted emotion. I believe that if the rest of the world was in therapy, they might be lucky enough to come from that place too. It’s a good place to be. When I hear that we sold over a million units of Jonathan Product, my response is tears. I hear somebody talking s— to me, I look at ’em and say, ”Go f— yourself! Who the f— are you?”
Does what you see on the show match how you see yourself?
Well, if you shoot me for 500 hours and then you cut it down to seven hours, you can definitely get a little creative with the editing. They take out some of the middle-of-the-road parts, and they leave the highs and lows. But the editors are there to do their job, and it’s artwork for them like hair is for me. Do I think I’m exactly the way I am on the show? I think I’m close. There’s nothing fake about it. Those times that I’m kicking, screaming, firing, hiring, and crying, that’s me.
What are the things you think the editors leave out?
Maybe just when I’m sitting around, having a chat with somebody, playing a little golf, having a laugh, or telling a joke. I haven’t seen the third season, though, so I don’t know if they show that stuff. They asked me if I wanna see it and I said no.
Are you saying you don’t watch Blow Out at all?
After it airs, when everybody’s done watching it, I go back into my TiVo and watch a couple of episodes. But I don’t really watch the show. I’m not interested in watching myself on TV.
Why would you do a reality show if you’re not interested in watching yourself on TV?
I like to know that the hair I do looks good. That’s all I care about. My only request to the network is make sure you show before and afters of all of my hair. I never bought in to be a TV star, just the biggest hair stylist in the world. That’s all I ever wanted to be.