Don’t ever let it be said that I don’t totally heart Madonna. Not only did I pay money to see Swept Away, but I can also recite her ”American Life” rap by heart. (”I’m drinkin’ a soy latte…”). Okay, okay, I digress. Anyhow, after catching the premiere of her video for ”Sorry” at AOL Music, it pains me to paraphrase the song’s chorus, but it’s the truth: I’ve seen it all before, I’ve seen it all before, I’ve seen it all before. Partying in a pimped-out vehicle? Madonna did that in ”Music.” Gettin’ jiggy in a discotheque? Very ”Deeper and Deeper.” Impersonating Valerie Cherish at yoga class? Oh Madge, you covered that territory in ”Hung Up.” And it’s a cryin’ shame, because ”Sorry” itself is a thumping, dance-floor delight, worthy of an unforgettable clip to match it.
I remember a time when a Madonna video was an event, a thrilling mix of storytelling and controversy and visual wonder. Remember ”Like a Prayer,” or ”Take a Bow,” or even ”Bad Girl”? Yeah, me too. And sorry, but ”Sorry” simply doesn’t measure up. What do you think, PopWatchers? Am I right, or do I need to down a third Diet Coke and re-watch this video with more caffeinated eyes?