Some questions stemming from today’s surprise announcement that UPN and the WB are merging this fall into a new network called the CW:

-What does the CW stand for? CBS and Warner Bros. (the new network’s owners)? Conventional Wisdom? Country & Western?

-UPN and the WB currently program a combined 23 hours a week in primetime; the CW will program just 13 hours. Which current shows will make the cut, and which will go the way of Michigan J. Frog? (The press release suggests that America’s Next Top Model, Beauty and the Geek, Smallville, Gilmore Girls, Supernatural, Veronica Mars, Everybody Hates Chris, Girlfriends, Reba, and Smackdown will all make the transition; that’s already 9 1/2 of 13 available hours.)

-Speaking of Michigan J. Frog, what will be the CW’s mascot?

-Crows and Walruses? Cwazy Wabbit? Chickens and Woodpeckers?

-The CW will be pursuing the 18-34 demographic. Were these young people underserved before?

-Children and Women? Chuck Wagon? Call of the Wild?