Credit: Triumph the Insult Comic Dog: John Shearer/

Hey, NBC Universal, how’s that new side business selling TV rerun clips via iTunes going?

As of yesterday, the company has added current shows — including Law & Order, The Office, Surface, The Tonight Show with Jay Leno, Late Night with Conan O’Brien, Monk, and Battlestar Galactica — to the pool of available programming, which used to include just oldies from the vault (like Knight Rider, Adam-12, Dragnet, and Alfred Hitchcock Presents) that had pretty much outlived their usefulness as royalty generators on TV.

So what’s the most popular item among the new downloadable material? NBC chief Jeff Zucker says it’s Triumph the Insult Comic Dog. Congrats, Triumph — I hope you and Zucker and the rest of the NBC brass are laughing yourselves silly at the notion that consumers are most eager to use all this high-tech hardware and software to download footage of a hand puppet.

addCredit(“Triumph the Insult Comic Dog: John Shearer/”)