Hot celebrity romances: The business end
Here's a look at the business end of the year's hottest celebrity mergers: Brangelina and TomKat, of course
Relationships in Hollywood, even those in which genuine emotions might actually be involved, have always been part romance, part business deal. But this year proved just how risky — and rewarding — hooking up can be in an era of tabloid frenzy.
Exhibit A: the Brad Pitt-Jennifer Aniston-Angelina Jolie affair. Bradifer’s unraveling also removed Jen from their promising production company, Plan B (Charlie and the Chocolate Factory), but Brangelina’s coupling may have boosted the $186 million gross of Mr. & Mrs. Smith by keeping the stars on magazine covers for weeks before and after the picture’s release.
On the other hand, there’s Exhibit B: Tom and Katie, a union whose pre-War of the Worlds/Batman Begins timing was so conspicuous, pundits wondered if the relationship truly was a PR-generating business arrangement. That changed once Cruise jumped Oprah’s couch — suddenly, they were wondering if his career had jumped the shark. Despite studio hand-wringing, it’s questionable if TomKat actually hurt their films; at $234 million, Worlds is Cruise’s biggest hit. But it also didn’t give them the bump they may have been expecting (career heat, enhanced public appeal) — unless you count the bundle of joy Holmes is now carrying.