Our friends at TV Tattle pointed us to an interesting item about Flann O’Brien’s The Third Policeman, and how a brief shot of its cover on Wednesday night’s episode of Lost has spurred a massive sales spike. According to Publisher’s Weekly, The Third Policeman had sold some 15,000 copies since its 1999 release — that is, until word started spreading that the comic novel was going down the hatch. An executive at O’Brien’s publisher, Dalkey Archive, said that an additional 8,000 copies have been sold due to the Lost connection, making it the small press’ all-time best-seller. Now the question remains: What will Lost do for Henry James’ Turn of the Screw, which also figured in the show’s most recent episode? And what about those Apollo candy bars? Where can I get me one of those?

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