EW rates Alan Cumming?s cologne commercial. The ''X-Men 2'' star reveals much more than his scent

By Tim Stack
Updated September 09, 2005 at 04:00 AM EDT

EW rates Alan Cumming?s cologne commercial

Alan Cumming revealed the commercial for his cologne Cumming on, and it made us, well, uncomfortable. The star of X-Men 2 strolls around in various states of undress, cavorts with a nonplussed-looking dog, and discusses his ”manly” scent, which, unbelievably, is a best- selling men’s fragrance on (price: $69).

”I think it’s important to know how to have fun, and I think it’s fun to know what’s important,” he riffs. Okay, Alan, here’s what we think is important: underwear. Wandering around your loft naked with your dog is neither sanitary nor seductive. And anyone who appeared in The Flintstones in Viva Rock Vegas should know better than to admonish people that ”shame’s not sexy.” Grade: D