CBS bulks up on woman power this fall. ''Desperate'' for the female demo, CBS injects its lineup with estrogen

By Tim Stack
Updated September 02, 2005 at 04:00 AM EDT
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Amateur detectives, solve this mystery: You’re a network exec with multiple crime procedurals and you crave Desperate Housewives‘ lucrative female demo. What do you do? Get a shot of estrogen. This fall, five CBS crime dramas will introduce female characters played by Rescue Me‘s Diane Farr (on Numb3rs), Rush Hour 2‘s Roselyn Sanchez (on Without a Trace), All My Children‘s Eva LaRue (on CSI: Miami), General Hospital‘s Sarah Brown (on Cold Case), and Picket Fences‘ Lauren Holly and The $treet‘s Cote de Pablo (on NCIS). ”I left [acting] for a while because of my [three preschool-age sons], and I’ve had so many opportunities all of a sudden, especially in TV, because my age is perfect,” says Holly, who’ll play Mark Harmon’s ex-flame/new boss. CBS Entertainment president Nina Tassler claims the network has always featured strong women. ”Female audiences respond to shows that involve case-driven stories. That’s been consistent over the years.” Fair enough, but we still think the answer to this mystery lies over on Wisteria Lane.

Cold Case

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  • CBS

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