CBS bulks up on woman power this fall
CBS bulks up on woman power this fall. ''Desperate'' for the female demo, CBS injects its lineup with estrogen
Amateur detectives, solve this mystery: You’re a network exec with multiple crime procedurals and you crave Desperate Housewives‘ lucrative female demo. What do you do? Get a shot of estrogen. This fall, five CBS crime dramas will introduce female characters played by Rescue Me‘s Diane Farr (on Numb3rs), Rush Hour 2‘s Roselyn Sanchez (on Without a Trace), All My Children‘s Eva LaRue (on CSI: Miami), General Hospital‘s Sarah Brown (on Cold Case), and Picket Fences‘ Lauren Holly and The $treet‘s Cote de Pablo (on NCIS). ”I left [acting] for a while because of my [three preschool-age sons], and I’ve had so many opportunities all of a sudden, especially in TV, because my age is perfect,” says Holly, who’ll play Mark Harmon’s ex-flame/new boss. CBS Entertainment president Nina Tassler claims the network has always featured strong women. ”Female audiences respond to shows that involve case-driven stories. That’s been consistent over the years.” Fair enough, but we still think the answer to this mystery lies over on Wisteria Lane.