No 'Bones' about it, Fox's publicity is bloody different
I’ll say this for the folks in Fox’s publicity department: They’re willing to do some extra work to get a journalist’s attention. Check out the packaging they used to ship preview copies of their Tuesday-night lineup — the hit medical drama House and the new crime procedural Bones: an IV bag filled with fake blood and a House DVD, an evidence bag containing the Bones pilot, a pile of plastic bones, and a bone-shaped pen. Strange indeed, but kind of effective. Just don’t tell ’em I’d probably have watched both shows even if they came in plain brown packaging.