Mike Wallace touts his new book. The veteran CBS newsman goes to a rival network to promote his memoir ''Between You and Me''

Mike Wallace and 60 Minutes. Like peanut butter and jelly, you hardly ever see their names apart. So it’s surprising to hear that Wallace, the CBS news program’s premier correspondent since it first aired 37 years ago, will sit for an interview with NBC’s Katie Couric on Dateline to plug his upcoming memoir, Between You and Me (co-written with Gary Paul Gates).

The interview airs Oct. 28, three days after the book — which will also include a 90-minute DVD of several of Wallace’s interviews — goes on sale. Has 60 Minutes decided to play it safe after being criticized in March 2004 for not disclosing that an interview with former counterterrorism expert Richard Clarke was tied to a book published by Simon & Schuster, which is owned by Viacom, CBS’ parent company? Not at all, says 60 Minutes exec producer Jeff Fager: ”Helping to promote a book by one of our own correspondents is just too self-serving for 60 Minutes.”

And what do the folks at Dateline NBC think about promoting a rival newsman’s book? They did not respond to interview requests. Maybe we should’ve sicced Wallace on ’em.

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