Credit: Michigan J. Frog: The WB

RIP Michigan J. Frog. The WB mascot is dead, killed by demographic undesirability. His death was confirmed Friday at the TV Critics confab by WB Chairman Garth Ancier, answering a critic’s question as to why the singing amphibian wasn’t showing up anymore on the network he’d represented since its inception 10 years ago. ”The frog is dead and buried,” Ancier said. ”The frog was on life support for a long time, and then we got permission from a federal court to disconnect the feeding tube.” Programming chief David Janollari explained. ”That was a symbol that was — especially in extensive testing that we did — that perpetuated the young teen feel of the network, and that is not the image we want to put out to our audience.” (Ironic, since Mr. Frog was 49 years old, having made his debut on the last day of 1955 in the classic Warner Bros. cartoon ”One Froggy Evening.”) Janollari added, ”Services will be held,” though he didn’t say when. No doubt his fans will surely gather in his memory, singing a mournful dirge: ”Hello, my baby, hello, my honey, hello my ragtime gal…”

addCredit(“Michigan J. Frog: The WB”)