The box office slump that wasn't
The relative dearth of blockbuster-sized opening weekends this year hasn’t just prompted observers to talk of a box office slump, but to moan that the movie theater business itself is dying, ending 100 years of cinema as we know it. I’ve argued elsewhere on PopWatch that talk of a slump is overblown, and that it was last year, bolstered by The Passion of the Christ bringing in people who otherwise avoid the multiplex, that was the anomaly. Now, there’s a feature at E! Online that backs my argument with some facts and informed opinions. Read it and see if it makes you shed fewer tears for the poor beleaguered studios and the exhibitors who are charging you $4 for a Sprite.