The year-old British label has many Hollyfood fans

Mustworthiness For the quintessential Western take on the current craze for everything Eastern, red-carpet regulars (Renée Zellweger, Cate Blanchett, Penélope Cruz, and Claudia Schiffer) are turning to year-old British label Marchesa, a.k.a. Georgina Chapman and Keren Craig. ”Like theatrical costumes, we incorporate the client’s character and needs into the design,” says Craig, who enhances the filmy fabrics with the exquisite embroidery she studied in India.

On Their Must List Madonna — who should appreciate that many of the made-to-order dresses come with a beautiful built-in corset. ”If she expressed interest in one,” says Chapman, ”we could lose the dress.”

Next Marchesa ready-to-wear.