MTV Video Music Awards return to Miami
Guess last year’s MTV Video Music Awards performers enjoyed pulling up to the arena in yachts instead of limos. For the second straight year, MTV announced Tuesday, the show will be held in Miami, at the city’s American Airlines Arena.
It’s also only the second time in the awards gala’s two decades that it will take place in a city other than New York or Los Angeles. In a statement, Miami Mayor Manny Diaz said he was ”ecstatic” about the Aug. 28 event. ”Last year’s VMAs raised our summer heat to a new level of intensity, proving that the world’s hottest city and entertainment’s steamiest awards show are a perfect match.”
Actually, last year’s show was not at all steamy; rather, it was a cautious affair, following in the wake of the MTV-produced Super Bowl halftime show featuring Janet Jackson’s nipple shield. Unlike in previous years, the VMAs avoided malfunction-courting wardrobes, same-sex smooches, risqué jokes (there was no emcee), or any other kind of controversy. Even the winners lacked surprise; the videos for OutKast’s ”Hey Ya!” and Jay-Z’s ”99 Problems” took home four Moonman statues each. Still, the VMAs were the most-watched program on cable among viewers aged 12 to 34. So expect more of the same as performers and nominees are announced in the coming months.