December 13, 2004 at 05:00 AM EST

This fall, four Apprentice stars faced off in bookstores. According to Nielsen BookScan, which tracks sales at 7,000-plus outlets nationwide, the sales champ as of Nov. 28 is… Donald Trump. But what if he’d been trumped? ”I would have been very happy,” he says. ” And then I would have done a seventh book just to show who’s the boss.”

Amy Henry

What It Takes

4,400 copies sold

Carolyn Kepcher

Carolyn 101

25,300 copies sold

Bill Rancic

You’re Hired

14,300 copies sold

Donald Trump

Think Like a Billionaire

43,000 copies sold

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