Here's the skinny on Martha's new TV show. ''Apprentice'' mastermind Mark Burnett will produce the show for NBC after Stewart serves her time
Having been forced to mingle with ordinary folk in prison, Martha Stewart is prepared to do the same on TV. On Wednesday, Martha Stewart Living Omnimedia announced the details of Stewart’s upcoming syndicated daytime show, to be produced by reality TV guru Mark Burnett (The Apprentice, Survivor). The hour-long show will be taped live before a studio audience, and Stewart will call upon audience members and celebrity guests to assist her as she demonstrates cooking and homemaking projects. It’ll debut in fall 2005, after Stewart finishes her current five-month sentence in federal prison and her subsequent five months of house arrest. Stewart’s conviction this spring on charges of lying to the government about her ImClone stock sale led to the cancellation of her previous long-running daytime show, Martha Stewart Living.
Distributing the show will be NBC Universal Domestic Television, which has signed a multi-year deal with MSLO and has already cleared the show for airing on NBC-owned stations that blanket 30 percent of the country. However, there’s no indication that the new Stewart show will replace NBC Universal’s flagging The Jane Pauley Show. There was also nothing in Wednesday’s announcement about other Burnett-Stewart projects in the works, including a primetime Apprentice-style elimination competition show that MSLO had been touting in recent weeks. So Donald Trump can breathe easy, for now.