Pam Anderson creates animal-friendly shoes -- The former ''Baywatch'' star aims to design a cruelty-free fashion line

By Clarissa Cruz
Updated September 17, 2004 at 04:00 AM EDT

A predominantly male crowd of gawkers with digital cameras is gathered outside Pamela Anderson’s pastel-colored booth at the MAGIC fashion trade show (which took place at the Las Vegas Convention Center Aug. 30 — Sept. 2), hoping for a glimpse of the actress. Clad in a white strapless top and capris, Anderson is promoting Star, the cruelty-free shoe line that is the latest addition to her Playboy-sponsored fashion empire, which includes lingerie, sportswear, and — God help us — an upcoming juniors’ line.

”I wanted to have something that was sort of sexy and beachy but still functional,” says the actress, leaning back on a white chaise while fans’ flashbulbs pop behind her. ”Functional,” however, is open to interpretation: ”Pamela wanted everything to be on four-and-a-half-inch heels,” laughs Natalie Gray, who codesigned the line. ”I don’t like anything remotely sleazy…so with Pamela I wanted [to evoke] the glamorous Hollywood life.”

And that definitely requires stilettos. ”The higher the heel, the better for me,” says Anderson. ”Because I fall off flat shoes.” No doubt, any of the guys hanging outside her booth would be more than happy to catch her.