Gwyneth's baubles spark a new style craze -- Thanks to Paltrow and daughter Apple, jewelry featuring a certain red fruit is the latest trend

Not since that whole Garden of Eden situation has an Apple caused such a craze. Of course, we mean Apple Blythe Alison Martin, 3-month-old trendsetter. Ever since Apple’s mom, Gwyneth, started wearing a necklace featuring the fruit, jewelry company Alex and Ani has been inundated with requests for the $68 piece. ”It’s inspired me to do some more apple-designed things,” says Alex and Ani’s Carolyn Rafaelian, who received a personal thank-you note (on Apple’s stationery, natch) from Gwyneth. ”I’m going to make little Apple bobby pins and send them her way,” Rafaelian promises. ”As soon as she grows some hair.”