Dairy board drops Olsens' ''Got Milk?'' ads. With Mary-Kate seeking treatment for an eating disorder, board yanks ads out of ''sensitivity''

By Gary Susman
Updated July 07, 2004 at 04:00 AM EDT
Ashley Olsen, Mary-Kate Olsen

If only Mary-Kate Olsen had listened to her own advice. Back in April, when she and twin sis Ashley appeared in the latest ”Got Milk?” ad, Mary-Kate said in a statement: ”We wanted to appear in this ad because we love the campaign and we want to help make sure our fans are healthy like us.” The 5’2” mogul-actress added: ”It is important to drink milk because it keeps you strong and helps you grow tall.” Now that Mary-Kate is seeking treatment for an eating disorder at a rehab clinic, the Milk Processor Education Program has pulled the ads, which were to run in magazines through July. Hugh Williams, a director with the dairy coalition, told the Associated Press that the group wiped clean the Olsens’ milk mustaches out of ”sensitivity to their current situation.”

In April, when EW.com asked dairy coalition spokesman Jon Rennels why the group chose the petite Olsens for an ad touting milk’s height-boosting properties, he said, ”Teens look up to the Olsen twins — no matter how tall they are — so they’re perfect role models to encourage teens to drink their milk.” Now they’re the perfect cautionary examples as well.