Director Brett Ratner learns a lesson in losing - Why losing a poker game means great publicity for the New York Film Academy

By Joshua Rich
Updated April 30, 2004 at 04:00 AM EDT

How’s this for paying off your debts? In a commercial now airing, director Brett Ratner (Rush Hour) — evidently under duress — calls the New York Film Academy ”the greatest film school in the universe, bar none.” Turns out, Ratner was playing a high-stakes poker game with NYFA director Jerry Sherlock (who exec-produced The Hunt for Red October) and Pierce Brosnan, star of Ratner’s upcoming After the Sunset, and the ad is the result. ”[Jerry] said, ‘If you win I’ll give you a Rodin statue,”’ Ratner explains. ”A Rodin. It was a big hand. I said, ‘Well I’m not going to give you a piece of art, so what do you want from me?”’ He convinced the director to ante up the ad. ”So I f — -ing lost…. He called my bluff.”