CBS ties NBC in sweeps ratings
CBS ties NBC in sweeps ratings. For the first time since 1987, CBS leads in the 18-49 demographic during sweeps
CBS’ old-folks network rep may no longer be deserved. Thanks in part to the success of ”CSI,” CBS led the networks among adults 18-49 years old in the first full week of November sweeps, according to the Associated Press. It was CBS’ first November triumph in that key demographic since at least 1987, AP reported. In addition to ”CSI,” CBS was buoyed by high ratings for its ”Elizabeth Smart”’ movie, ”Survivor: Pearl Islands,” and the Country Music Association awards.
CBS averaged 15.7 million viewers for the week, while NBC had 11. 7 million. ABC scored 10.3 million, and Fox languished with 6.2 million ? not many more than the WB’s 4.3 million — according to AP. ABC’s “8 Simple Rules for Dating My Teenage Daughter,” meanwhile, scored its highest-ever ratings with its first post-John Ritter episode, becoming the week’s fourth-most watched show. “CSI: Crime Scene Investigation” was the number one show, followed by ”Survivor” and the CMA awards.