Nicole Kidman is the new face of Chanel No. 5. Her ''Moulin Rouge'' director, Baz Luhrmann, will shoot the ad campaign

By Gary Susman
Updated October 24, 2003 at 04:00 AM EDT
Nicole Kidman: PRNewsFoto

Next summer, Oscar winner Nicole Kidman will reunite with ”Moulin Rouge” director Baz Luhrmann to shoot an epic about Alexander the Great, in which she’ll play the mother of the Macedonian conqueror (Leonardo DiCaprio). But first, she and Luhrmann are going to make some perfume ads. The House of Chanel announced Friday that it’s signed Kidman to a three-year endorsement deal for its popular Chanel No. 5 perfume.

”Ms. Kidman was chosen because she represents a unique standard of elegance and embodies the spirit and modernity of Chanel,” the company said in a statement. Luhrmann will create, direct, and produce the ad campaign, which will launch in fall 2004.

Kidman is not the first famous face for the fragrance, which the fashion house introduced in 1921 and which the company says is the world’s top selling perfume. Such stars as Catherine Deneuve and Estella Warren have shilled for Chanel No. 5, though neither of them had reached Kidman’s level of global megastardom at the time of their campaigns.

In her next film role, Kidman will smell less like Chanel No. 5 than like Pine-Sol. She plays a cleaning woman who has a torrid affair with a professor (Anthony Hopkins) in ”The Human Stain,” due Oct. 31.