''Two Towers'' is tops in first-day video sales
”The Lord of the Rings: The Two Towers” finds Frodo and Sam encountering plenty of obstacles in their quest to destroy the One Ring, but their quest to ring up dollars from viewers continues unimpeded. According to the Hollywood Reporter, Tuesday’s release of the movie on home video saw sales of 3.5 million copies in DVD and VHS. Adding rentals, ”Two Towers” earned $60 to $70 million on its first day of release. Those numbers tower over the first-day sales figures of any other video release so far this year. The middle installment in New Line’s ”Rings” trilogy is already the fifth-highest grossing movie of all time, with a worldwide box office take of $919 million.
The all-time first-day sales record belongs, depending on who you ask, to either ”Spider-Man” or ”Monsters, Inc.” Last November, Sony claimed the wallcrawler generated first-day sales of 7 million DVD and VHS copies, for a take of $100 million including rentals. Some industry observers, however, disputed that figure and handed the crown to Disney’s ”Monsters,” which claimed sales of 5 million units on its first day last September.
The Lord of the Rings: The Two Towers