Mariah scales down tour to smaller venues -- She wants to be closer to fans, she says
Mariah Carey wants to get ”intimate” with you. That’s why, her spokesperson says, she’s downscaling her upcoming summer arena tour to play smaller halls, according to a Billboard report. The idea, which the spokesperson says was suggested by a fan, was to give concertgoers ”something more intimate” and do ”something different than what Mariah has ever done before.”
Tickets had already gone on sale for the North American leg of the arena tour, which was to launch July 18 in Anchorage, Alaska. An announcement on Carey’s website tells ticketholders to ”hold onto your confirmations/receipts as we will be providing additional information shortly.” Expect the new itinerary to be announced this week.
Since a theater tour requires less elaborate production, the new itinerary may include more cities, a spokesperson for Island Def Jam/Monarc, Carey’s label, told MTV News. Of course, a theater tour would also be cheaper to produce and wouldn’t have to sell as many tickets. Does this mean that Carey couldn’t sell out a full-scale arena tour? That’s not the rationale Island offered, but the change does bring to mind what Spinal Tap’s manager said when asked if the band’s downscaled tour meant the group was becoming less popular. ”No,” he said, it just means ”their appeal is becoming more selective.”