Eminem will launch clothing line. He'll join J. Lo as a Macy's fashion maven

By Gary Susman
February 24, 2003 at 05:00 AM EST

What should you wear the next time you’re accosted by Moby or Triumph the Insult Comic Dog? Why, the latest fashions from Eminem’s new clothing line, of course. Federated Department Stores announced Friday that, starting in April, you’ll be able to buy items from from the rapper’s new Shady Ltd. collection at Macy’s, Bloomingdales, and Lazarus stores. From $25 for a T-shirt to $100 for velour jogging outerwear, you can look like you just stepped off the streets of Detroit’s 8 Mile neighborhood.

Eminem joins Jennifer Lopez as a top pop fashion designer for Federated. Like her, he plays a hands-on role in designing the garments in his line, Reuters reports. ”Eminem has a very big part in designing this,” said Michael Belluomo, a spokesman for Nesi Fashion Brands, owner of the Shady Ltd. collection. ”He’s a very particular guy when it comes to how fabrics feel and how they look.” Nesi also owns Rocawear, marketing clothes associated with Jay-Z.