Meet Ice Cube, the rapper turned Hollywood player. And find out why the ''mogul'' hates that word in an excerpt from the EW magazine article

By Chris Nashawaty
Updated November 11, 2002 at 05:00 AM EST
Credit: Ice Cube Photograph by Anthony Mandler

Judging from Ice Cube’s reaction when he’s called a ”mogul,” you’d think the word had four letters instead of five. ”’Mogul’ just sounds too corporate to me,” says the 33-year-old gangsta rapper-turned-actor, turned producer. ”It sounds like I should be on Wall Street selling funny money. Those titles don’t do anything for me.”

Maybe his refusal to be labeled a mogul is a brilliant, counterintuitive strategy; in effect, it makes him seem like even more of a mogul. Because if you skim any of those Sun Tzu-inspired power manuals that are so popular in Hollywood’s corner offices, you’ll see that deflecting praise is actually a fairly clever ploy. In fact, in Robert Greene’s 1998 master-of-the-universe guide, ”The 48 Laws of Power,” it’s Law No. 30: Make Your Accomplishments Seem Effortless. Cube says he hasn’t relied on this particular book to chart his career. But as you’ll see, it’s a manual that he could easily have written.

Ice Cube’s Career Guide…