Design Within Reach (DWR). The Bay Area-based home-furnishings retailer has long been a favorite of celebrities and set designers looking for sleek, modern designs. Now the store is going Hollywood with new locations in Santa Monica (which opened in August) and Beverly Hills (due in October). COOL CUSTOMERS Halle Berry, Patricia Arquette, Andre Agassi, Sydney Pollack, Jeanne Tripplehorn, and David Schwimmer are all fans. And TV viewers can spot some of the store’s pieces on the sets of Will & Grace and The View. THE HIGH AND LOWDOWN With goods available by catalogue and online (, DWR offers everything from a $55 stool by Philippe Starck to a $6,230 Eames chaise. ALONE TIME Located in a former bookstore, the new one-level, 2,500-square-foot Santa Monica studio has off-hour appointments for VIPs who want to try out a sofa in private. The Beverly Hills location will have a separate room by appointment for customers who really want to be alone. ”We’re about improving a lifestyle more than improving your home,” says DWR’s Santa Monica studio manager Fabiola Zambon. Obviously.