Tom and Nicole reunite, as plaintiffs. The divorced couple are suing cosmetics retailer Sephora over a Valentine's Day ad that used their images

Looks like Tom Cruise and Nicole Kidman are getting back together — just long enough to file a lawsuit. According to the Associated Press, the target of the complaint, which the divorced couple filed Wednesday in Los Angeles Superior Court, is cosmetics chain Sephora USA, which, the suit alleges, ran a Valentine’s Day ad in 2001 that used Cruise and Kidman’s images without their consent to market the company’s Celebrity Scents line.

The ad, whose text promised the ”l’eau-down on celebrity sweethearts,” included a picture of the couple, with the caption, ”Tom & Nicole — The red carpet glamour of Hollywood’s royal couple never fails to leave us with eyes wide open.” (Apparently, the ad was drafted before the couple announced the end of their 10-year marriage on Feb. 5, 2001, nine days before Valentine’s Day.) The ad then went on to list Sephora products that supposedly matched the celebrities’ personalities.

According to AP, the suit alleges that the ad misleadingly implied that the stars actually ”used, preferred, endorsed or sponsored Sephora’s products,” turning the couple into ”involuntary models without pay.” For an authorized endorsement, the actors ”would have been paid a very large sum of money.”

Kidman and Cruise are seeking $15 million in damages, an amount they say should be tripled because of the ad’s alleged violation of the Lanham Act, which protects intellectual property rights. They’re also seeking punitive damages, Cruise lawyer Bert Fields tells AP, ”considering the vast wealth and income of Sephora and its owner, Moet Hennessy Louis Vuitton.” The French luxury goods company, also known as LVMH, owns 70 Sephora stores in the U.S. Just imagine how much more ”wealth and income” LVMH would have if it had marketed its wares using a celebrity couple that didn’t break up right before Valentine’s Day.