By EW Staff
Updated August 09, 2002 at 04:00 AM EDT
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Automobiles and Breakfast Cereal To help promote both The Lord of the Rings and Kia’s new Sorrento SUV, a test drive will get you a free DVD. Not to be outdone, Columbia TriStar and General Mills have agreed to package kiddie discs on cereal boxes. What’s next, toilet paper that comes with a Trainspotting DVD?

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