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What’s an f’d company? One that winds up on the infamous dotcom ”deadpool” site F — -edCompany.com. That’s where Kaplan, using his nom de Net, Pud, chronicles the demise of the Internet economy with help from nearly 4 million monthly visitors, including journalists and CEOs. His eviscerations of the 150 companies in this book point out such obvious shortcomings that you’ll be amazed anyone ever invested in them (example: Flooz.com, which attempted to replace credit cards and cash with virtual ”Flooz” bucks). You’ll also wonder how a self-deprecating computer programmer who possesses all the expletive-filled charm of Joe Pesci in GoodFellas wrote a book that business-school grads will be reading in droves. A

F'd Companies: Spectacular Dot-Com Flameouts

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