What ads to look for during Super Bowl XXXVI
Britney will be there for Pepsi this year, but some new talent will show up too, like Led Zeppelin (for Cadillac) and the Coen Brothers (for H&R Block)
The prospect of another 30-point blow-out not enough to get you excited about Super Bowl XXXVI? Surely the promise of Mariah Carey’s national anthem does the trick. Still no? Well, here’s one good reason to call your spot on the sofa one week in advance: the commercials. Out with the old, in with the new seems like a fair enough theme for 2002. From the glut of dotcom-ers of years past only three remain — Yahoo!, HotJobs, and Monster.com, which is giving Rudy Giuliani 30 seconds to thank the nation. And the new? The Coen brothers (yes, THOSE Coen brothers) direct a tax themed miniflick for H&R Block; Cadillac unveils its new campaign to the tune of Led Zeppelin’s ”Rock and Roll” — the first Zep song ever to be used commercially; and Levi’s will air one of three commercials determined by the results of its online poll SUPERvote 2002.
Pepsi promises more Britney — this year she gets digitally inserted into Robert Palmer’s ”Simply Irresistible” video — and Lipton Brisk adds Danny DeVito to its lineup of latex puppet stars. Anheuser-Busch, that staple of Super Bowl Sunday, has locked up eight commercial slots. We can only hope that doesn’t mean four minutes of ”Wazzzzzzzup?”
See EW.com’s photo gallery of Britney Spears’ Super Bowl ad here.