My Philosophy personalized bracelets take off in Hollywood

Want to make a fashion statement? Well, first you have to come up with something to say. My Philosophy bracelets—thick rubber bands strung with letters that spell out personalized messages—are fast becoming the thing to wear this season. ”I saw these in Europe six months ago and knew they would explode over here,” says Selwyn Glasser, who distributes the line (available at NYC’s Henri Bendel and Fred Segal Santa Monica). ”It gives people a medium to express themselves through jewelry.” Among those wearing their thoughts on their wrists are Madonna (her bracelet says GLR—as in Guy, Lourdes, Rocco), Halle Berry (LOVE), Oprah Winfrey (an O surrounded by stars), Naomi Campbell (NAOMI), and even the Ozzman (OZZY). Of course, with letters costing from $25 (for sterling silver) to $400 (for white gold with diamonds), you’d better be pretty sure of your philosophy.