On The Money
Before the kickoff of Oct. 3’s lecture, sorry, episode of ”The West Wing,” John Spencer stated that profits from the show would be donated to the New York Firefighters 9-11 Disaster Relief Fund and the New York Police & Fire Widows’ & Children’s Benefit Fund. Fine, but…since when are there proceeds from an individual TV episode? NBC, whose parent company, GE, donated $10 million to the relief effort, says it supported the episode, but ”didn’t donate advertising dollars.” Sorkin could not be reached for comment, but a source at Warner Bros. (which produces the show) says the money will come from a yet-to-be-calculated share of cable residuals, international sales, and broadcast syndication fees of the episode. That means the charities won’t be seeing the dough until at least 2004 — or until well into President Bartlet’s second term.